Dickie Toys

Promotion

PoS promotion for RC vehicles

In October 2016, JOKMOK was commissioned by Dickie Toys with a 4-day promotion for the Christmas business. It was a matter of promoting two special RC vehicles from Dickie Toys and the stunt heroes from Majorette in seven high-turnover markets. Our staff was thoroughly briefed, took over the extensive construction and dismantling of the promotional area and was able to convince by a high degree of motivation and comprehensive product knowledge.

Our tasks

  • Coordination of simultaneous use of all promoters in Germany, Austria, Switzerland
  • Comprehensive briefing and training of the staff
  • Extensive reporting & photo documentation
  • Coordination of construction and dismantling

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