KONAMI Digital Entertainment

Promotion

Yu-Gi-Oh! Summer Tour 2015

This year we again wanted to draw attention to the trading card game Yu-Gi-Oh! and attract new players. We developed a tour which focused on two thematic events (AnimagiC in Bonn and Gamescom in Cologne) so that we could chose locations around it to meet our target groups (like the Cologne Zoo or the Heidepark Soltau).

Our huge double-decker bus got quite a bit of attention. We showed kids how much fun Yu-Gi-Oh! can be, integrated them into the existing fan community and let them enter a prize draw.

Our tasks

  • communicating with traders and locations
  • conception and providing event location and schedule
  • producing and providing equipment
  • time management and planning the event
  • providing staff and training demonstrators
  • project management on-site
  • reporting and overseeing the events

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