Spiel ’12, Essen

For our client, Universal Trends, collaborating with Topps Germany, we planned and coordinated the promotion stand at the SPIEL 2012 in Essen. As agency we worked closely with the production and sales department to present the brands ‘Match Attax’ and ‘Force Attax’. With their extensive knowledge and their good mood, our promotion team could give many kids an understanding of trading card games.

Our tasks

• conceptualizing trade fair stand
• production and logistics, set up and breakdown
• organizing and selecting clothing for the trade fair
• coordinating sales and stock-taking
• extensive reporting and photo documentation

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